Why nokia didnt go for android

Yes, Nokia smartphones come with Android. The Lumia series that once used Windows-based operating system has been discontinued. The new variations are Android-based. Sustaining a startup is perhaps the most difficult phase for any entrepreneur.

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We had a suspicion of who it might be, because of the resources available, the vertical integration, and we were respectful of the fact that we were quite late in making that decision. Many others were in that space already. This, he continues, becomes important in negotiations with carriers - who are the gatekeepers to getting a phone in front of so many people, especially in the US.

But it was the right decision. You look at a number of other Android providers right now and they're in a tough spot. When he is not on the Internet, he is most likely tweaking his computer to coax more out of it.

Yesterday, Gartner came out with its quarterly report on the phone market. It was the usual report. Millions of phones sold. Some companies registered growth while for some the numbers went down. But one particular detail was striking.

Gartner said that Nokia was on the tenth position in the list of smartphone makers. Incidentally, the beginning of is also the year when Nokia switched to the Windows Phone platform. This brings up another question: What if Nokia had switched to Android? This is a question that refuses to die. Depending on who you ask, you are likely to get one of the two responses. One set of people say that Nokia should make Android phones.

The second group says Nokia took the right decision by going with Windows Phone. For example here is what Paul Thurrott, a blogger who covers Microsoft and its products, recently wrote :.

Nokia will or will not flourish, will or will not survive. But its decision to back Windows Phone was correct. Both are wrong. Argument one: If Nokia had joined Android, it would have been just another phone maker in a crowded pool that has big fish like Samsung as well as countless smaller ones like Micromax and Lava. Nokia would have been creating generic Android phones with no soul. They would not have been any different from what others are producing. Anyone who has used two or three Android phones will tell you that this argument has no basis.

Android phones come in tens of sizes and shapes with each sporting a different look and feel. With Android, any company, including Nokia, is free to do virtually anything. Today, it has just three per cent of the global smartphone market, and its market cap is a fifth of what it was in —even after rising more than thirty per cent on Tuesday. What happened to Nokia is no secret: Apple and Android crushed it.

But the reasons for that failure are a bit more mysterious. Historically, after all, Nokia had been a surprisingly adaptive company, moving in and out of many different businesses—paper, electricity, rubber galoshes. Recently, it successfully reinvented itself again. For years, the company had been a conglomerate, with a number of disparate businesses operating under the Nokia umbrella; in the early nineteen-nineties, anticipating the rise of cell phones, executives got rid of everything but the telecom business.