What should websites have

Put your phone number, email address, physical address, business hours, etc. Did you know that more than 60 percent of internet users access online content through mobile devices?

What does that mean for you? Your website has to not only be accessible on mobile devices, but also respond to them. That means no pinching in and out to read content and information. They say content is king.

Besides having clear, helpful content, you should also pay attention to how your content is organized and displayed. Make good use of headings, lists, and visuals. Internal linking is when you connect one page of your website to another page of your website. Internal links helps improve user experience. Internal links can also keep your visitors browsing on your website longer, which keeps your bounce rate low another plus for SEO.

Social media is a fantastic way for your customers to learn more about you and stay current with your business. How do you get more people to see that content? By giving your readers an easy way to share the information on their social media platforms. It puts your work in front of a whole new audience.

You need to do more than just toss in buttons that link to your social media pages, however. You have to actively stay consistent and updated on those platforms as well. Either is bad, bad, bad. Visual information, such as graphics, are processed 60, times quicker than written information. They could be the deciding factor on a user leaving your website or sticking around. Within the first few seconds, do you want a visitor to be compelled and drawn in by your website or to take a quick glance and run away?

High-quality images are a must for websites. Also, use images consistent with your brand and content. Your graphics should drive home your message…not end up producing more questions.

Buy your product? Download an e-book? Contact you regarding your services? Practically every page and subpage of your website should have a clear, concise call to action with information on how they can contact you, and should also request their basic info so you can follow up with them.

People are curious by nature, and often want to know who is behind a company or website. This extra insight will help you develop a more personal connection with your customers or followers.

A Blog Adding a blog to your website can increase page views and position your company as an industry authority. Commit to at least a monthly schedule of pushing out new content. With these five essential elements, we have only scratched the surface of what should be on a website and what it takes to build a high quality site.

Proper website design is both an art and a science — balancing visual intrigue and aesthetic appeal with effective performance and proficiency. Some small businesses underestimate the importance of branding. From your domain name to the colors you choose, everything that represents your business should be cohesive. The colors, fonts, and imagery on your site should be a reflection of your brand. Their website is modern, with a light, airy feeling and all of their imagery is cohesive.

There are a lot of options when it comes to website menus: hamburger, drop down, scroll-triggered, and the list goes on. Your navigation should be simple and intuitive in both the design and the way the pages are organized. The most important pages are their own items in the navigation bar and the drop downs have the most important supporting information. Strategically placing CTAs in your content is another way that you can increase conversions.

This simple button is eye-catching without being too intrusive:. Mobile traffic accounts for approximately half of all web traffic so a good mobile experience is crucial.