What is remarketing

For search engine ads: this kind of campaign does not include display ads, but are shown when users who have already visited our website are searching on Google.

Video: in video remarketing, we do not create our remarketing list based on people who have visited a website, but rather people who have interacted with videos or a YouTube channel. The ads are then shown within YouTube itself, on websites and in apps. By distribution list: Here, we can choose to have our ads shown to a specific list of previously collected emails addresses, such as, for example, the people who have subscribed to our newsletter. How does remarketing work?

All you have to do is follow these steps: Access your Google AdWords account or equivalent advertising tool and get your remarketing tag. Create a remarketing list or several!

These are lists made up of all the people who have carried out a specific action on your website, so you can configure it according to your goals.

You can build a list with all your website visitors from the last month, for example, or with all the users who have visited a specific page. You can even segment them depending on which phase in the conversion funnel they are in - such as people who add a certain item to their shopping basket but never purchase it.

Once you have configured your list, you might have to wait a few days or even weeks to have the minimum number of users needed. Activate your campaign. Create a new remarketing campaign and target it at one of the lists you have created.

You can also play around with the normal settings: language, geographic location, bid, etc. Create one or more variations of your ad.

It will help you optimize your campaign by sticking with the ones that work best. Your campaign is ready! The advantages of retargeting for your brand Maximum personalization. Personalizing your remarketing lists offers an endless amount of possibilities for you to make the most of.

There are essentially two key factors you can use: an action carried out by a user visiting page X, for example and the amount of time passed since that action. Like this, you can target users with different interests at different moments in the purchasing process and offer them maximum personalization. Increasing your reach. Other retargeting tools, like Facebook Ads, also offer truly impressive outreach abilities.

In other words: you will definitely be able to reach out to users who are potentially interested in your brand, no matter where they are. Brand reminder. How many times have we visited a website that we liked but then simply forgot about it? Meeting your marketing goals. Thanks to the several options you have in creating lists, in places to capture your users and places where your ads are shown, remarketing adapts itself to a great variety of situations and goals.

Increase in conversions. This model makes it possible to reach out to users right when they are most likely to convert, as they will already have shown interest in your brand. By carefully choosing the places where our ads are shown, we can personalize our points of contact to have a greater impact. How to improve your remarketing campaigns If you really want to make the most of this technique, be sure to follow these tips: Limit the frequency with which your ads are shown.

Retargeting ads are a low-budget, low-effort way to showcase surplus products from your store to potential customers. Building brand awareness.

Retargeting vs remarketing campaigns "Retargeting" and "remarketing" are pretty similar as they mean to achieve the same goals: Target audiences who already visited your site and are aware of your brand Engage and target people who are most likely to make a purchase Help start building a lasting connection with the customers through brand awareness and recognition The differences between retargeting vs.

Where retargeting fits into your marketing strategy You need more than one marketing channel to ensure none of your customers fall through the cracks. Get started Ready to get started? Create retargeting ads that help newcomers get to know you. Share This Article. This page is now available in other languages. Choose a different language. We translated this page for you. Ensure that your target consumer knows why they should choose your product and what action you want them to perform.

Always learn from your customers. Test ad variations by changing the color of the CTA, text, button shape, or lifestyle vs. Use the results to guide the design of future ads so you can better-appeal to consumers and increase conversion rates. We make remarketing easy. AdRoll partners with the largest and most respected advertising networks to reach your audience everywhere that they spend time online.

Our easy-to-use platform helps marketers manage ad campaigns across all channels, which provides a more accurate view of ad performance. Think of AdRoll as your partner in ad optimization. What does this mean? Remarketing is your best option to capitalize on all that lost traffic. Targeting people who have already shown an interest in your business is one of the most effective ways to remind them to come back to your site. Retargeting can be used in all verticals and industries, though it is obviously an important tactic in e-commerce.

When to remarket? But many marketers opt for a more advanced and personalized approach to remarketing. You can focus your remarketing campaigns according to predefined criteria. For example, you may want to run remarketing campaigns only for visitors who land on certain pages, such as a particular product page, or only for users who visit your website at a certain time of day or year for example, during a special sales period.

Put a cap on how many ads can be seen by each user — no more than two to three a day. There are a number of different platforms and channels that you can use for remarketing. And here they are:. Remarketing is a great way to increase ROI on your ad spend.

Pro tip: Dig into your data and find out which devices, OS and even geo locations bring you the highest conversion rate. Create remarketing campaigns according to these segments, and see how they perform. You may well be able to reduce your costs and increase your conversion rate, at the same time.

Maybe they became distracted and simply left. Maybe the offer was outside of their budget range. Maybe they are just browsing now, but plan to purchase in a few months.